The raid of British Airways to the Greek islands.
The British rationale.

We were not surprised reading the British company’s announcement regarding the flights program for 2015, especially the part concerning the six Hellenic islands, where flights begin.

Therefore, London connects directly to Kos, Mykonos, Santorini, Rhodes, and, of course, beyond.

BA returns to Crete (Heraklion) after almost three decades, with a very strong schedule, of four (4) flights per week.

The same goes with the beautiful goddess of the Ionian Sea, Corfu, with also four weekly flights.

The points that should be emphasized in order to understand the rationale of the British are the following:

a) The majority of the flights are set for the last three days of the week. That creates bridge- weekends.

b) It’s a direct blow to the charter companies and the LCC.

c) By making a clever maneuver, manages to avoid the expensive AIA and has cheaper inflexible costs.

d) The above results to offering cheaper fares, to both individual fliers and small Tour Operators.

e) At the same time having the discretion of seasonality, ie until the end of the tourist season.

Consequent to the above, reviewing the results of the market’s response, will allow the British to decide whether to fly directly again or not.